Punk Champagne
Brand Website, 2024
> Website design
> Brand design consultation
> Front-end implementation using Wix
About
"Punk Champagne" is a multisensory marketing & revenue growth consultancy, specializing in fragrance, luxury brands, and technology.
The commissioned website embodies the brand's spirit visually, delivering its sensorial essence that highlights the juxtaposition of elegance and nonconformity, with a touch of playful narrative.
The client requested the website design to be implemented via customization using a website builder platform for manageable maintenance by themselves. Through my research and consultancy, they settled on Wix as the tool for this project.
Mission
Design
The brand's core essence, as its name suggests, is the duality of elegance and nonconformity. I visually translated this key element through a combination of maximalist layers and minimalist layout.
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Maximalist layers:
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Rich, animated visuals convey brand narrative and personality, encouraging exploration
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Minimalist layout:
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Clear navigation: Classical sitemap for intuitive user journey
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Easy readability: Negative space separates decorative elements from text information
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Style
The commissioned website embodies the brand's spirit visually, delivering its sensorial essence that highlights the juxtaposition of elegance and nonconformity, with a touch of playful narrative.
The client requested the website design to be implemented via customization using a website builder platform for manageable maintenance by themselves. Through my research and consultancy, they settled on Wix as the tool for this project.